YouTube
YouTube's ultimate DJ b2b with A-Trak and friends
- Client
- YouTube
- On camera
- A-Trak and friends
- Director
- Harry Hunter
- Production
- Entropico
- Year
- 2024
- Kind
- Talent & music
A back-to-back DJ set for YouTube's own channel, with A-Trak and friends: the scene Harry Hunter grew up in, with a camera pointed at it.
The brief
YouTube wanted a back-to-back DJ session for its own channel with A-Trak and friends that would feel like a real night to the community it was made for, not a brand's idea of one.
The approach
Harry Hunter directed it the way the room would want it: the DJs run the night, the cameras follow the energy, and the brand stays out of the way. Part of Entropico's community-focused work for YouTube.
Where it ran
Published on YouTube's own channel.